September 30, 2011
Four years ago, in the summer of
2007, I was introduced to a new pro-life media organization called Virtue
Media. I met with its founder, Tom Peterson, viewed his pro-life ads, and
discussed his vision and philosophy for producing them. I was completely
impressed and inspired.
Tom Peterson spent most of his life as an
advertising executive until he felt the call from God to use his talents to
help build a culture of life. Virtue Media quickly grew from a small
organization to a national and international pro-life media apostolate. More
recently, Tom expanded his mission to reach fallen-away Catholics with his
powerful Catholics Come Home ads.
On its website, Virtue Media states that "since 99
percent of U.S. homes own a television and radio, and the average American
spends more than five hours every day using these media, it’s easy to see
how VirtueMedia™ can reach millions of people each day using powerful
broadcast commercials to positively affect culture.
"VirtueMedia™ commercials have aired on broadcast
and cable stations in over 1,500 cities throughout the U.S., as well as in
many foreign countries. The results are nothing short of phenomenal, with
thousands of babies saved from abortion and countless post abortive mothers
offered hope and healing.
"VirtueMedia™ pro-life campaigns are thoroughly
researched prior to production, tracked during airing, and studied after
each campaign to ensure that the maximum positive impact is achieved. The
result? These powerful messages are making a tremendous difference in the
lives of so many people and helping to serve as a positive, life-affirming
influence in a troubled culture."
According to Mr. Peterson, "educational
advertising was the key to reducing prejudice, littering, drunk driving,
and smoking… and educational advertising can help lead the way back to
a culture of life in America."
The first year the Virtue Media project was
implemented in all three dioceses, more that $230,000 was raised statewide.
These funds purchased nearly 9,500 television ads covering much of the
state. These ads prompted at least 580 women to seek help from pro-life
pregnancy centers in Nebraska. And at least 1,120 women and men sought help
for post-abortion trauma.
After a two-year hiatus, the Catholic bishops of
Nebraska graciously agreed to implement another Virtue Media project in all
three dioceses. Each bishop recorded a DVD containing their message of
support, a sampling of the television ads and an appeal for donations.
These DVD presentations will be shown in parishes
in the dioceses of Grand Island and Lincoln sometime during October, Respect
Life Month. Parishes in the Archdiocese of Omaha will make the presentation
on the first weekend of December.
Hence, parishioners will get a chance to see some
of the inspiring ads and make a donation to this worthy and effective
If I’ve piqued your interest in these amazing ads and you can’t wait
until you see them in your parish, I encourage you to check them out at
television ads that will be shown in Nebraska can be viewed under the
category of "Pregnancy Help," "Worth," and "Post Abortion Healing."
You can contact Greg at The Nebraska
Catholic Conference, 215 Centennial Mall South Suite 310, Lincoln, NE 68508;